Today (30 March) is National Film Day - an annual celebration of Indonesian film.
National Film Day is celebrated on 30 March to mark the first day of shooting on Indonesia’s first feature film in 1950 - Darah & Doa (Blood & Prayer). This year, a national campaign called "Ayo! Nonton Film Indonesia” (Let’s Watch Indonesian Films - see here and here) has been arranged, and cinemas across the country are offering a buy-one-get-one promotion for Indonesian films (see here and here).
The organising committee for National Film Day is also running a concurrent campaign called “Ayo! Stop Pembajakan Film Indonesia” (Let’s Stop Indonesian Film Piracy). In this respect the film industry appears to already have had some success - there appears to be a general consensus that consumers should to stick to genuine copies of local films. Unfortunately, many consumers think it is acceptable to purchase pirated versions of Hollywood films - regarded as already having generated enough income.
(anti-piracy posters from the “Ayo! Stop Pembajakan Film Indonesia” (Let’s Stop Indonesian Film Piracy) campaign)