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World’s most valuable brands

Brand Finance’s Global 500 2015 - a report on the world’s 500 most valuable brands, was released on 16 February 2015.

According to the report (see here) the world’s most valuable brand is APPLE, valued at USD128 billion.  IT/Telecommunications companies dominate the top of the list, with SAMSUNG, GOOGLE, MICROSOFT, VERIZON, AT&T, and AMAZON in next places.

The 2015 list does not include any Indonesian brands.  At last count, Indonesia’s most valuable brand was SAMPOERNA, valued at USD2.25billion (see our post here).  That fell shy of the last brand on Brand Finance’s Global 500 2015 list - AFLAC valued at USD3,145 billion.