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Tackling online piracy

The Creative Economy Agency is preparing a software solution for dealing with online piracy.

According to a Jakarta Post repot (see here) the system will consist of a software solution that compares a database of copyrighted content (e.g. films, music) with content being downloaded by users of targeted websites (e.g. sites that are known to facilitate downloads of illegal content).  If illegal downloads are identified, users will be notified that they are violating the law and advised of the sanctions they may face.  They will also be directed to separate websites were legal content can be downloaded.  The new system is so far only 10% complete, but expected to be ready for implementation in January 2016.

Ironically enough, the biggest hurdle for the Creative Economy Agency will be establishing whether or not downloading pirated content is illegal in Indonesia.  The Copyright Law includes fair use exceptions (see our post here) for:
  • the reproduction and distribution of copyrighted content through IT and communications media where such use is non-commercial in nature (article 44d)
  • making 1 copy of any type of work for personal use (article 47); and
  • temporary copies of works made by digital media (article 50).
Whether or not the initiative is successful will also depend on the participation of content owners.  Who will of course demand an accessible and low-cost system.

It is hoped that the Creative Economy Agency will come up with some viable solutions.  With an operational budget of IDR 100 billion (around USD 7 million) it certainly has adequate resources.